IGC Gives FanDuel Approval to Launch Sports Betting App
On Tuesday, FanDuel launched its sports betting app in Indiana after it got approval from the Indiana Gaming Commission (IGC). However, it is not their first entry into the state. They already have a retail sportsbook, which was launched last month. The IGC awarded FanDuel the license that will fall under the Blue Chip Casino, which is near the Michigan state line.
Indiana joins New Jersey, West Virginia and Pennsylvania in offering the FanDuel sports betting mobile app. Currently, the provider is the top online sportsbook in the states of New Jersey and Pennsylvania.
FanDuel is the third mobile sportsbook to be introduced in Indiana after DraftKings and Rush Street Interactive.
How FanDuel Became the Top Sportsbook
FanDuel has managed to be the sports betting app of choice because of the strategy that they have implemented. According to the CEO, Matt King, they have designed their app to be accessible in all states and are not making it state-specific. Other competitors have developed more than one app for each state that they operate in, which means that the app will not work in another state. This strategy comes from its commitment to user-first ideology.
Indiana Sports Betting
The IGC made sports betting legal in the state in September. Since then, they have reported $8.6 million in gross revenues and that they have handled $35.2 million. These revenues come from retail sportsbooks of which FanDuel outlets are located in two. From the two outlets, FanDuel recorded a combined $4.6 million in revenue.
Other parties are interested in introducing mobile sportsbooks in the state. Full House has shown interest and will be partnering with Wynn Resorts in launching a sports betting app. The casino will also be working with BetAmerica for their retail sportsbook and Smarkets for their mobile sportsbook.
Indiana is the 15th largest state in the US and mobile betting is sure to boost sports betting revenues.
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