KENTUCKY LAUNCHES LIVE HORSE RACING LOTTERY GAME
Today the Kentucky Lottery will be launching a new daily game which combines lottery with a twist of horse racing. The game called Win Place Show will make its first debut shortly after 5 pm ET. Bettors will have a combination of three numbers on their ticket, and unlike lottery games, as we know them, the outcome will be determined by a live horse race instead of a lottery machine and balls marked with numbers. Players can hold up to $1800 in winnings, should their ticket be successful. Read on for more!
KENTUCKY’S WIN PLACE SHOW GAME
The tickets for the Win Place Show will start at a cost of $2 each. But, players won’t be able to select their own numbers as the game only allows random quick-picks. CEO of EquiLottery Games, Brad Cummings is the one who developed the concept and will under his company, partner with the lottery provider to roll out the new game.
“This is the first-ever daily lottery game based on live horse racing,” said Cummings.
Sunday will mark the start of a three-month pilot launch of the lottery-horse racing game. At least 45 lottery retailers will be selling tickets. Northern Kentucky, Louisville and Lexington will each have 15 retailers selling the Win Place Show game tickets. Kentucky Lottery President and CEO Tom Delacenserie said in a statement: ““At the end of the 90-day trial period, we’ll assess the game’s results to see if it would be viable for a statewide rollout.”
The cash prizes offered will depend on factors such as the wager amount and number of races a particular horse will be having. Up to $1800 is up for grabs for players with a ticket that has a winning combination. There will also be prizes for bettors with a mixed three-number winning combination. Players with two correct numbers in the exact order will also be eligible for a prize.
FEATURED LIVE HORSE RACING LOTTERY TRACKS
One race will be selected from 21 participating race tracks including the Keenland Race Course. The tracks which will get preference will be those in the state. The provider will also look for factors such as the number of entries and post time of a race. The featured tracks, Kentucky Lottery and EquiLottery will get their cut of the revenue.
“We’re excited about the potential of this product to bring new fans to the sport of horse racing and create a new revenue stream for an industry so important to Kentucky’s economy,” said Keeneland President and CEO Bill Thomason in a statement.