Jack Doherty Shuffle Deal: Why His Sponsor Wants Him Offline
Alex Harper • Oct 14, 2026 
The SportsGrid sale is officially underway, with the 24-hour sports betting video network looking for a buyer. Front Office Sports reported on October 14, 2026, that bankers have pitched the company to buyers since the summer. Revenue has slipped since 2022, when SportsGrid earned about $20 million, according to Inc.
For bettors, it matters because the likely buyer is a sportsbook or online gaming operator. That would put a free betting channel in the hands of a company that takes their bets. This guide covers what we know, why these media deals keep failing, and what to watch for.
The Company Behind the SportsGrid Sale
Launched in 2017, SportsGrid produces betting-focused programming and daily analysis for sports fans who wager. Its channel streams on FAST platforms (free, ad-supported TV) such as Prime Video, YouTube TV, and Roku. SportsGrid’s site also covers sports, gambling, and US prediction markets, where users trade on event outcomes.
According to Crunchbase, the private company has brought in about $8.7 million in outside funding. Its last funding round came in December 2019.
What We Know About the SportsGrid Sale
Front Office Sports sources shared these details, and neither SportsGrid nor its bankers commented:
- Investment bank Telos Advisors runs the sale.
- Two sources expect a sportsbook or online gaming operator to buy it.
- One source believes SportsGrid may already have a buyer.
- No asking price has been made public.
Telos tells buyers SportsGrid can grow again through media licensing. That means other platforms pay fees to carry its shows.
Why SportsGrid’s Revenue Slipped
The SportsGrid sale comes after the company lost two big sportsbook partners in under two years. In 2020, it signed a content deal with FanDuel, but that partnership ended in mid-2025. BetMGM, which put its own staff on SportsGrid shows, chose not to renew in 2024.
Since then, BetMGM’s Q3 2026 results show its adjusted profit more than doubling year over year. Meanwhile, SportsGrid also lost radio host Craig Carton, who moved his show to OutKick this year.
Betting Media Deals Keep Falling Apart
SportsGrid isn’t the first betting media brand to struggle once sportsbook money dried up.
| Deal | What Happened | Outcome |
| DraftKings and VSiN | DraftKings bought the betting network for about $70 million in March 2021 | Sold back to Musburger Media in July 2024 for an undisclosed price |
| Penn and Barstool Sports | Penn spent $551 million across two deals in 2020 and 2023 | Sold back to Dave Portnoy for $1 in August 2023 |
| FanDuel, BetMGM and SportsGrid | Content partnerships starting in 2020 | Both ended by mid-2025, and the SportsGrid sale is now underway |
Operators buy or sponsor media to cut the cost of signing up new bettors. When sign-ups don’t cover the spend, the deal ends. As a result, a betting media brand can lose a large share of its income in one move.
What the SportsGrid Sale Means for Bettors
Free betting shows help many fans learn how US sports betting works, from point spreads to player props. However, a sportsbook owner could steer picks, promos, and odds talk toward its own app. That doesn’t make the advice wrong, but it changes the reason behind it.
If you follow betting TV, a few habits protect your bankroll:
- Compare odds at two or more sportsbooks before you bet a TV pick.
- Treat promo segments as ads, even when a host reads them.
- Check whether a show names its sportsbook partner on screen.
- Set deposit and time limits with responsible gambling tools before game day.
The Bottom Line
The SportsGrid sale follows a familiar path: sportsbooks pay for media, then walk away when the numbers fall short. If an operator buys the network, watch for one brand’s odds showing up in every segment. Until a deal closes, CasinoUS will keep tracking who buys SportsGrid and what changes for viewers.
