Breaking Fanatics Ad Spend Could Reach $1 Billion in 2027
In 2027, Fanatics ad spend on its sportsbook could reach $1 billion. CEO Michael Rubin put the 2027 range at $800 million to $1 billion, up from about $350 million in 2026. He shared the plan with Bloomberg, and his target is clear: catch the two market leaders. For US bettors, a spending fight like … Read more