Aregnaz Hakobyan leads global marketing for Digitain, a leading iGaming platform and software provider. She shapes brand strategy across more than 150 partner markets worldwide. Her path to this role spans banking, telecom, and hospitality marketing.
Quick Facts
| Role | Group Chief Marketing Officer |
| Company | Digitain |
| Joined Digitain | January 2022 |
| Based in | Yerevan, Armenia |
| Education | BBA, Yerevan State University |
| Industry focus | iGaming, sports betting, casino software |
Who Is Aregnaz Hakobyan?
Aregnaz Hakobyan is the Group Chief Marketing Officer at Digitain, an iGaming platform provider based in Armenia. She joined the company in January 2022 as Head of Marketing. Her strong results earned her a promotion to the group-wide CMO role.
She built her career across several industries before entering gaming. Her background includes banking, telecommunications, hospitality, and nonprofit work. This mix gives her a broad view of how brands connect with different audiences.
That variety also shapes how she runs Digitain’s marketing team today. She treats every partner market as its own audience with its own habits. This approach helps Digitain’s campaigns feel local, even when they run across dozens of countries.
Aregnaz Hakobyan’s Career Before Digitain
Hakobyan started building marketing skills long before she reached the C-suite. She worked at some of the world’s most recognized companies. Each role added new skills to her marketing toolkit.
Her early career included stops at:
- Orange (France Telecom), where she worked in web shop management and trade marketing
- Converse Bank, where she rose from senior digital marketing specialist to head of marketing
- Media Unit, a marketing agency, where she served as managing director
- The American University of Armenia and Marriott International, gaining hospitality and education-sector marketing experience
At Converse Bank, she managed digital campaigns and led a marketing team. She also gained experience in business development and market analysis. These skills later helped her scale marketing at Digitain.
This banking and hospitality background is worth noting. It means Hakobyan did not start her career in gambling or gaming. She brought outside marketing discipline into an industry that often hires from within.
Marketing Leadership at Digitain
Digitain is a global iGaming platform provider. It supports more than 150 partners across online, mobile, and retail betting channels. Hakobyan oversees the group’s entire marketing function.
Her team handles brand strategy, sponsorships, and partner-facing campaigns. She also drives Digitain’s digital media presence across international markets. Her leadership style focuses on data-driven decisions and clear team goals.
Under her leadership, Digitain’s marketing has grown from a single-market function into a group-wide operation. The team now supports partners across Europe, Asia, Africa, and Latin America. That scale requires consistent brand standards paired with local flexibility.
Key Campaigns and Partnerships
Hakobyan has led several high-profile marketing moves at Digitain. These campaigns raised the brand’s visibility in a crowded iGaming market.
Notable highlights include:
- Signing football legend Luis Figo as Digitain’s brand ambassador
- Sponsoring the Global Gaming Awards Asia in 2022
- Supporting the 2022 deal that added Gaming Corp’s casino game portfolio to Digitain’s network
These moves helped position Digitain as a recognizable name among operators and players. They also show how Hakobyan pairs sports marketing with strategic industry partnerships. Each campaign ties back to the same goal: making Digitain a trusted name for operators choosing a betting platform partner.
Awards and Recognition
Hakobyan’s work has earned recognition throughout her career. During her time at Converse Bank, her campaign work helped the bank win the “Best Marketing Campaigns in Armenia” award from Mastercard.
She also holds a Communications Professional Award, earned during postgraduate studies between 2009 and 2010. This award reflects her early focus on strategic communication.
Skills and Expertise
Hakobyan brings a wide skill set to her role at Digitain. Her expertise spans:
- Marketing strategy and brand positioning
- Team leadership and management
- Business development and market analysis
- Social media marketing and SEO/SEM
- Competitive analysis and market planning
- Project management across multiple markets
This range lets her manage both the big-picture brand strategy and the daily execution. Few marketing leaders in iGaming carry this mix of banking, hospitality, and gaming experience.
Frequently Asked Questions
What company does Aregnaz Hakobyan work for?
Aregnaz Hakobyan works for Digitain, a global iGaming platform and software provider.
What is Aregnaz Hakobyan’s role at Digitain?
She is the Group Chief Marketing Officer. She leads brand strategy and marketing across Digitain’s global partner network.
When did Aregnaz Hakobyan join Digitain?
She joined Digitain in January 2022 as Head of Marketing before her promotion to Group CMO.
What did Aregnaz Hakobyan do before Digitain?
She worked in marketing roles at Converse Bank, Orange, and the marketing agency Media Unit. She also gained experience in hospitality and education-sector marketing.
Where is Aregnaz Hakobyan based?
She is based in Yerevan, Armenia, where Digitain has its headquarters.
