NFL Fanatics Deal Joins DraftKings and FanDuel

The NFL Fanatics deal is official, adding a third sportsbook partner ahead of the 2026 season. Fanatics Betting and Gaming joins DraftKings and FanDuel as an official NFL sports betting partner. DraftKings and FanDuel renewed their own deals, a status they have held since 2021.

All three operators gain marketing rights, league data access and a presence at marquee NFL events. Also, the league confirmed the integrity rules each partner must follow. Here is what the NFL Fanatics deal includes, and what it means for fans betting this season.

What the Deal Covers

The NFL Fanatics agreement lets the company use NFL logos and branding inside sports betting marketing. That covers ads, retail sportsbook signage and app promotions. DraftKings and FanDuel gain the same marketing rights under their renewed deals.

Notably, all three partners get a presence at the Super Bowl and NFL Draft, including hospitality and VIP activations. All three companies also gain access to Genius Sports, the NFL’s official data distributor. As a result, sportsbooks can price live bets faster and build more detailed player prop lines.

DraftKings vs FanDuel vs Fanatics: NFL Partner Comparison

Each brand holds a different piece of the NFL’s betting and marketing puzzle. The table below breaks down where DraftKings, FanDuel and Fanatics stand heading into the 2026 season.

Sportsbook	Partner Status	What’s New in the 2026 Deal
DraftKings	NFL partner since 2021	Multi-year renewal. Keeps its Daily Fantasy Sports Partner title.
FanDuel	NFL partner since 2021	Multi-year renewal. Sportsbook and casino focus only.
Fanatics	New official sports betting partner	First NFL sportsbook deal. Also named Official Online Casino Marketing Partner.

What the NFL Fanatics Data Deal Means for Bettors

Genius Sports data drives the odds fans see mid-game. For example, Next Gen Stats tracks player speed, positioning and separation on every play. Similarly, BetVision streams game video synced to live betting markets.

So a bettor can watch a drive and see the odds move in real time. Faster data means tighter lines and quicker updates once a game is underway. Under this data deal, that access now extends to Fanatics Sportsbook as well as DraftKings and FanDuel.

Integrity Rules Behind the NFL Fanatics Partnership

The NFL requires every partner to follow its game integrity policy. This policy bans wagers the league considers risky, including bets tied to officiating decisions or player injuries. It also blocks markets that one person could easily manipulate.

Each NFL club has an assigned integrity representative. That role often goes to someone with an FBI or senior law enforcement background. This person monitors compliance and reports unusual betting activity.

Additionally, all three operators agreed to collaborate with the league on responsible gambling programs. Separately, the NFL funds problem gambling prevention through the National Council on Problem Gambling.

Beyond sports betting, the NFL Fanatics deal broadens ties that used to center on collectibles and league merchandise. Fanatics becomes an Official Online Casino Marketing Partner of the NFL.

Where DraftKings and FanDuel Stand After the Deal

Meanwhile, DraftKings keeps its separate role as the NFL’s Official Daily Fantasy Sports Partner. It has held that title since 2019. In contrast, FanDuel remains focused solely on its sportsbook partnership.

Three operators now share equal footing as the 2026 season approaches. Therefore, bettors comparing sportsbooks ahead of Week 1 have more official options than before. The NFL Fanatics deal, in particular, gives fans a third major brand to weigh alongside DraftKings and FanDuel.