Lara Falzon is the CEO of Yolo Group’s B2B brands. She runs four businesses that supply games and tech to online casinos and sportsbooks. These are Hub88, Live88, Odds88 and OneTouch.
Falzon trained as an accountant in Malta and London. She worked at Ernst & Young and BMW, then joined King, the maker of Candy Crush, in 2013. She later became group CFO at Evoke Gaming.
Her profile grew at Red Tiger Gaming. As CFO, she helped sell the slot studio to NetEnt for more than $315 million. She then played a major part in NetEnt’s $2.1 billion sale to Evolution.
From there, she moved from the finance desk into the top job. She served as President and COO of Bragg Gaming, then CEO of AvatarUX. Yolo Group named her CEO of its B2B arm in July 2025.
Lara Falzon at a Glance
| Detail | Summary |
| Current role | CEO, Yolo Group B2B brands (since July 2025) |
| Brands she leads | Hub88, Live88, Odds88 and OneTouch |
| Previous CEO role | AvatarUX (December 2023 to 2025) |
| US-facing role | President and COO, Bragg Gaming |
| Finance roles | CFO at Red Tiger Gaming, Operational CFO at NetEnt |
| Biggest deals | Red Tiger sale to NetEnt, NetEnt sale to Evolution |
Major Achievements
Falzon’s record rests on big deals and strong partnerships.
- Red Tiger exit: she guided the studio’s sale to NetEnt, valued at over $315 million.
- NetEnt and Evolution: she helped close the $2.1 billion deal that joined two leading casino game suppliers.
- Sega Sammy deal: at Bragg, she oversaw a three-year content deal with Sega Sammy Creation. It gave Bragg exclusive rights to some SSC slot titles.
- North American growth: Bragg went live in three North American markets with six operators during her time there.
- UAE licenses: in October 2025, Hub88 and Live88 won vendor licenses from the GCGRA, the UAE’s federal gaming regulator. Live88 became the country’s first licensed online live casino studio.
- Industry award: Hub88 won Customer Services Company of the Year at the International Gaming Awards 2026.
Employment History
| Years | Company | Role |
| 2010 to 2013 | BMW | Head of accounting, then head of treasury |
| From 2013 | King | Financial controller, then group financial controller |
| Before 2018 | Evoke Gaming | Group CFO |
| 2018 to 2021 | Red Tiger Gaming | CFO |
| 2020 to 2021 | NetEnt | Operational CFO |
| 2021 to 2023 | Bragg Gaming | Board member, then President and COO |
| 2023 to 2025 | AvatarUX | CEO |
| 2025 to present | Yolo Group | CEO, B2B brands |
Bragg added Falzon to its board in March 2021 and later promoted her to President and COO. She ran daily operations and led the firm’s growth plans.
She stepped down from Bragg in late 2023. That December, she took over as CEO of AvatarUX, a slot studio known for its PopWins mechanic.
In July 2025, Yolo Group hired her to lead its B2B brands. Jose Micallef, CEO of Yolo Group Middle East, handed the role over to her.
Products Launched
At Bragg, Falzon helped push the company’s games deeper into US markets. Bragg launched new tech and content in Michigan with BetMGM. Its Atomic Slot Lab studio brought exclusive titles like Egyptian Magic to local players.
Bragg also worked closely with Rush Street Interactive (RSI). Together, they rolled out Bragg’s remote game server (RGS) products in New Jersey, Michigan and Ontario. An RGS lets a studio send its games straight to many casino sites.
At Yolo Group, the focus has moved to platform tech. Hub88 launched HubAI, an AI assistant built into its supplier and operator portals. The platform now connects more than 550 partners.
Why Her Work Matters to US Players
Falzon’s brands build the tools behind the casino lobby. Hub88 is an aggregator, so it links operators to many game studios through one connection. Live88 streams live dealer tables, and Odds88 powers sportsbook odds.
Most players never see these names on screen. Yet B2B suppliers shape which real money slots and table games reach a casino, and how fast. Her Bragg years also show she knows how US state markets work.
At ICE 2026, she told iGB that Hub88’s “successful entry into the UAE is our biggest milestone.” She also named one-click onboarding and faster integrations as top goals.
The Bottom Line
Lara Falzon is a finance-trained leader who now runs a full B2B games portfolio. She helped close two of the biggest supplier deals in online casino history. At Yolo Group, she is betting on better tech and regulated markets to drive growth.
Meet more industry leaders in our profiles of DraftKings co-founder Matt Kalish and CEO Jason Robins.
Frequently Asked Questions
Who Is Lara Falzon?
Lara Falzon is a gaming executive who became CEO of Yolo Group’s B2B brands in July 2025. Before that, she led slot studio AvatarUX and served as President and COO of Bragg Gaming. She began in finance, with CFO roles at Red Tiger Gaming and NetEnt.
Which Companies Does Lara Falzon Run?
Falzon leads four B2B brands: Hub88, Live88, Odds88 and OneTouch. Hub88 aggregates games, Live88 runs live casino tables, Odds88 covers sports betting and OneTouch builds mobile-first games. Together, they supply games, odds and tech to online casino and sportsbook operators.
What Did Lara Falzon Do at Bragg Gaming?
Falzon joined Bragg’s board in March 2021 and later became President and COO. She ran daily operations and guided growth in North America. Under her watch, Bragg signed a Sega Sammy Creation deal and launched games in Michigan, New Jersey and Ontario.
What Is Hub88?
Hub88 is a casino game aggregation platform owned by Yolo Group. It lets operators add games from many studios through one integration and connects more than 550 partners. In 2026, it won Customer Services Company of the Year at the International Gaming Awards.
What Deals Is Lara Falzon Known For?
Falzon is best known for two supplier deals. As CFO of Red Tiger Gaming, she helped sell the studio to NetEnt for over $315 million. She then helped close NetEnt’s $2.1 billion sale to Evolution, a deal that reshaped online casino supply.
