Trevor Croker leads Aristocrat Leisure, one of the largest slot machine makers in the world. He has served as CEO and Managing Director since March 2017.
Under Croker, Aristocrat has grown well beyond land-based slots. The company now spans social casino apps and online real-money gaming across the US and other regulated markets.
If you have played a Lightning Link or Buffalo machine at a US casino, you have seen Croker’s work firsthand. His decisions shape games that millions of American players use every day.
Who Is Trevor Croker?
Trevor Croker is the CEO and Managing Director of Aristocrat Leisure Limited (ASX: ALL). He also holds a seat on the company’s board of directors.
Croker is not new to the gaming world. He joined Aristocrat in 2009 as Managing Director for Australia, New Zealand, and Asia Pacific.
He moved through several leadership roles before the board named him CEO in 2017. That gives him more than 15 years of experience inside the company he now runs.
Croker’s Path to the Top
Croker’s career did not start in gaming. He spent his early years in consumer goods, building sales and marketing experience that still shapes how he runs Aristocrat today.
- Sales Director, Carlton & United Breweries
- New South Wales Manager, Carlton & United Breweries
- Marketing Director, Asia Pacific, Treasury Wine Estates
- Managing Director, Australia, New Zealand and Asia Pacific, Aristocrat (2009)
- Chief Digital Officer and Executive Vice President, Global Products and Insights, Aristocrat
- CEO and Managing Director, Aristocrat (March 2017 to present)
Aristocrat’s Growth Under Croker
Aristocrat now runs three main business lines. Each one plays a different role in how the company reaches players.
| Business Segment | What It Covers | FY2025 Revenue |
| Gaming | Land-based slot machines and casino management systems | A$3.96 billion |
| Product Madness | Mobile social casino games | A$1.15 billion |
| Aristocrat Interactive | Online real-money gaming, iLottery, and sports betting technology | A$344 million |
Group revenue reached A$6.3 billion in fiscal year 2025, up 11% from the prior year. EBITDA climbed 15.6% to A$2.63 billion, and the company returned $1.4 billion to shareholders.
Major Achievements and Milestones
Several deals and decisions define Aristocrat’s growth path under Croker’s leadership.
- Acquired mobile developer Plarium for $500 million in 2017
- Acquired Big Fish Games for $990 million in 2017
- Acquired NeoGames for about $1.2 billion in 2024, forming Aristocrat Interactive
- Set a goal of $1 billion in interactive revenue by fiscal year 2029
- Sold Plarium and Big Fish Games in 2025 to sharpen focus on Product Madness
Aristocrat also settled a legal dispute with rival Light & Wonder in January 2026. Light & Wonder agreed to pay Aristocrat $127.5 million over its Dragon Train slot game.
Awards and Industry Recognition
Aristocrat has picked up several honors at the Global Gaming Awards in Las Vegas during Croker’s time as CEO.
- 2020: Land-Based Industry Supplier and Slot of the Year (Dollar Storm)
- 2021: Land-Based Industry Supplier and Slot of the Year (Buffalo Link)
- 2022: Land-Based Supplier and Slot of the Year (Wild Wild Buffalo)
Leadership Roles Beyond Aristocrat
Croker holds several roles outside his day-to-day work running Aristocrat.
- Board member, Australasian Gaming Council
- Member, Australian Institute of Company Directors
- Advisory Council member, International Center for Responsible Gaming, since 2022
- Former Chairman, American Gaming Association, 2020 to 2022
These roles give Croker a voice in how the gaming industry handles regulation and responsible gambling across the US and Australia.
What Croker’s Leadership Means for US Players
Aristocrat games sit on casino floors across the US, and the company’s technology increasingly powers online platforms too.
As Aristocrat expands into iGaming and iLottery, more states may see Aristocrat-powered online casino products through licensed operators.
For players comparing online casinos, recognizing Aristocrat titles is a useful shortcut. It points to slots with a proven land-based track record behind them.
Frequently Asked Questions
Who is the CEO of Aristocrat Leisure?
Trevor Croker has served as CEO and Managing Director of Aristocrat Leisure since March 2017.
How long has Trevor Croker worked at Aristocrat?
Croker joined Aristocrat in 2009 and became CEO in 2017, giving him more than 15 years with the company.
What slot games is Aristocrat known for?
Aristocrat is known for series like Lightning Link, Buffalo, and Dragon Link, found in casinos across the US.
Does Aristocrat offer online casino games in the US?
Yes. Through Aristocrat Interactive, the company supplies iGaming and iLottery technology to licensed US operators.
What did Trevor Croker do before becoming CEO?
Before Aristocrat, Croker worked in sales and marketing at Carlton & United Breweries and Treasury Wine Estates.
