Tsachi Maimon is a veteran iGaming executive with nearly 20 years in the gambling industry. He now serves as CEO of RubyPlay, a B2B casino game studio, a role he started on October 1, 2025. He is based in Spain and stepped into the position vacated by former RubyPlay CEO Trevor Ginsberg.
Before RubyPlay, Maimon led Aspire Global and NeoGames through some of the biggest deals in the sector. He built his reputation by scaling Aspire Global from a small operator into a company active in more than 30 regulated markets. He then guided NeoGames through its $1.2 billion sale to Aristocrat Leisure.
Players in the US market benefit from Maimon’s work even if they never hear his name. The platforms and game aggregators he helped build power casino content across many licensed US operators. Understanding his career gives useful context for anyone researching the technology behind online casinos.
Major Achievements
Maimon spent over a decade shaping Aspire Global’s growth strategy. Under his leadership, the company expanded into more than 30 regulated markets, including the US, UK, Spain, Portugal, and Mexico. That expansion turned Aspire Global into a serious player in global iGaming.
He also led two key acquisitions that broadened the company’s reach:
- Pariplay, a game aggregator, acquired in 2019 for about $14.5 million
- BtoBet, a sportsbook technology provider, acquired in 2020
- An investment in bingo supplier End2End, which supported steady year-on-year growth
In 2022, NeoGames acquired Aspire Global. Maimon stepped into the role of president and head of iGaming for the combined company. He later helped negotiate NeoGames’ $1.2 billion sale to Aristocrat, announced in May 2023 and completed in 2024.
Maimon told iGB that NeoGames was not actively looking for a buyer when Aristocrat came calling. He said the two companies work in different environments that complement each other well. That framing helped shareholders understand why the board backed the deal.
After the Aristocrat deal closed, Maimon became chief strategy officer at Aristocrat Interactive. In September 2025, he took on a new challenge as CEO of RubyPlay, a growing B2B game studio expanding into North America and Brazil.
At RubyPlay, Maimon has moved quickly. In January 2026, the company formally introduced a five-studio structure under his leadership: Ruby Studio, Koala Games, Mad Hat Games, Firerose, and xSlots. Each studio focuses on a different market while sharing common technology and distribution.
In July 2026, RubyPlay agreed to acquire 100% of Splash Tech, a jackpot and free-to-play engagement platform provider. Maimon said the deal moves RubyPlay beyond game content and into a broader platform business. Operators gain access to Splash Tech’s jackpot tools alongside RubyPlay’s existing game portfolio.
RubyPlay has also expanded into Brazil under Maimon’s leadership, striking content deals with operators including Betnacional, Esportes da Sorte, and Cactus Gaming. Brazil regulated its iGaming market in January 2025, and RubyPlay has been one of several suppliers racing to secure local distribution deals since.
Awards
Maimon’s leadership helped Aspire Global and NeoGames pick up industry recognition. At the 2022 Global Gaming Awards, NeoGames subsidiary Pariplay jointly won Casino Product of the Year with Oryx Gaming for its Fusion platform. The award highlighted Pariplay’s growing footprint in regulated markets.
Gaming Intelligence also named Maimon to its Hot 50 2021 list of Rising Stars and Emerging Leaders. The recognition came the same week Aspire Global won Supplier of the Year at the SBC Awards.
Employment History
Maimon’s path into iGaming started outside the industry. He worked in telecommunications, managing a call center, before moving into gaming.
His formal career includes these roles:
- Manager, Call Center, Cellcom Israel (2006 to 2009)
- Head of Casino, TNT Marketing / The Nation Traffic (2009 to 2013)
- CEO, Aspire Global (2013 to 2022)
- President and Head of iGaming, NeoGames (2022 to 2024)
- Chief Strategy Officer, Aristocrat Interactive (2024 to 2025)
- CEO, RubyPlay (2025 to present)
Products Launched
Under Maimon, Aspire Global’s Wizard Games brand launched content in Ontario after gaining approval from the Alcohol and Gaming Commission of Ontario. Operators 888casino and BetMGM helped bring those games to Canadian players.
Aspire Global also expanded its reach through Pariplay’s Fusion platform, an aggregation tool that connects game studios with operators. Fusion became one of the company’s most recognized products in the years following the acquisition.
At RubyPlay, Maimon launched a new independent studio called Koala Games in October 2025. The studio debuted with three titles, including Voltage Blitz Vortex and Voltage Blitz Egypt, and now supplies operators like Paf Group in Spain.
Maimon also led RubyPlay’s move into engagement technology through the Splash Tech acquisition. The deal adds jackpot, free-to-play, and tournament tools that work across RubyPlay’s own titles and third-party content alike.
Interviews and Public Speaking
Maimon has spoken publicly about his career and the deals that shaped it. He appeared in Gambling Insider’s CEO Special in early 2023, discussing his path from operations manager to company president.
He also joined an emergency episode of the iGaming NEXT podcast shortly after Aristocrat announced its acquisition of NeoGames. In that conversation, Maimon explained that NeoGames was not actively seeking a buyer when Aristocrat approached the company.
Frequently Asked Questions
Who is Tsachi Maimon?
Tsachi Maimon is an iGaming executive who leads RubyPlay as CEO. He previously ran Aspire Global and served as president of NeoGames.
What company does Tsachi Maimon lead now?
Maimon became CEO of RubyPlay, a B2B casino game studio, in September 2025. He joined to help the company grow in North America.
What was Tsachi Maimon’s role at NeoGames?
Maimon served as president and head of iGaming at NeoGames after it acquired Aspire Global in 2022. He held that role until Aristocrat completed its acquisition of NeoGames in 2024.
What deals is Tsachi Maimon known for?
Maimon led Aspire Global’s acquisitions of Pariplay and BtoBet. He also helped guide NeoGames through its $1.2 billion sale to Aristocrat Leisure, and led RubyPlay’s acquisition of Splash Tech in 2026.
What is RubyPlay’s studio structure under Maimon?
RubyPlay operates five market-focused studios: Ruby Studio, Koala Games, Mad Hat Games, Firerose, and xSlots. Maimon introduced this structure in January 2026, a few months after becoming CEO.
