Adam Greenblatt serves as Chief Executive Officer of BetMGM. He has led the company since it launched in 2018. BetMGM is a joint venture between MGM Resorts International and Entain.
Under Greenblatt, BetMGM has grown into one of the top online casino and sports betting brands in the US. He combines a finance background with years of gaming industry experience. That mix shapes how BetMGM competes for players in each new state.
Quick Facts
| Full name | Adam Greenblatt |
| Title | Chief Executive Officer |
| Company | BetMGM |
| Parent companies | MGM Resorts International and Entain |
| Industry | Online casino and sports betting |
| CEO since | 2018 |
| Headquarters | Jersey City, New Jersey |
| Career background | Chartered accountant and mergers and acquisitions banker |
Career Before BetMGM
Greenblatt trained as a chartered accountant early in his career. He then worked as a mergers and acquisitions banker at Rothschild & Co in London. That experience gave him a strong foundation in corporate finance.
He moved into gambling through Entain’s Coral and Ladbrokes brands. As Director of Corporate Development and Strategy, he helped shape major industry deals. He played a key role in merging Ladbrokes with Gala Coral in 2016.
Greenblatt also helped build a partnership with Playtech that created Ladbrokes Australia. He served on Entain’s board during a joint venture in Spain. Since 2012, he has led Stadium Technology Group, Entain’s US sports betting technology company, as president.
Leading BetMGM Since 2018
Greenblatt became CEO when BetMGM launched in 2018. Since then, he has guided the company through rapid growth across the US. He has also expanded BetMGM into international markets, including Ontario, Canada.
BetMGM reported full-year net revenue growth of 33% to $2.8 billion in 2025. Online casino revenue rose 24% to $1.8 billion, and sports betting revenue jumped 63% to $903 million. Greenblatt says new state legalization is the biggest opportunity ahead for BetMGM.
Alberta opened its regulated online gaming market on July 13, 2026, becoming Canada’s second province to do so after Ontario. BetMGM launched there on day one and has since added Las Vegas-streamed live dealer games for Alberta players.
Virginia lawmakers considered two bills to legalize online casino gaming in 2026. The House and Senate each passed their own version but could not reconcile the differences before the session ended. Both bills required a second passage in the 2027 session, so the earliest possible launch is now 2028.
Key Achievements and Product Launches
Greenblatt has pushed BetMGM’s products beyond basic sports betting and slots. Under his leadership, the company launched casino games branded with the National Hockey League. That deal grew out of a wider partnership between BetMGM, the NHL, and FanDuel.
He also backed BetMGM’s acquisition of Angstrom Sports, a sports betting analytics company. The deal helps BetMGM build more personalized pricing and betting markets. Greenblatt has called product differentiation one of his top priorities.
BetMGM was among the first operators to launch in Ontario when the province opened for regulated betting. Entain, BetMGM’s parent company, reports the operator holds a podium position with a 13% gross gaming revenue share across its active markets overall, including 20% in iGaming, its strongest vertical. Greenblatt also points to Las Vegas events, like the Super Bowl, as key moments for the brand.
What Greenblatt Says About the Future of US Betting
Greenblatt has spoken publicly about soccer’s growing role in US betting. After the 2026 World Cup, he said on an investor call that USA vs Belgium betting traffic beat every NBA and MLB playoff game that summer. He believes soccer will soon rival the traditional big four American sports.
On iGaming expansion, Greenblatt has been direct about his priorities. “The single biggest dial mover for BetMGM is more iGaming states,” he said in early 2026. He believes new state legalization would reshape BetMGM’s outlook the most.
Frequently Asked Questions
Who is Adam Greenblatt?
Adam Greenblatt is the Chief Executive Officer of BetMGM. He has led the company since it launched in 2018.
What is BetMGM?
BetMGM is a US online casino and sports betting operator. It is a joint venture between MGM Resorts International and Entain.
What did Adam Greenblatt do before BetMGM?
Greenblatt trained as a chartered accountant and worked in mergers and acquisitions at Rothschild & Co. He later held senior roles at Entain’s Coral and Ladbrokes brands.
What has Adam Greenblatt achieved as CEO?
Greenblatt has guided BetMGM’s expansion into new US states and international markets like Ontario. He has also backed key deals, including the Angstrom Sports acquisition and the NHL casino game partnership.
Where is BetMGM headquartered?
BetMGM is headquartered in Jersey City, New Jersey. The company also has offices in other US states where it operates.