Mor Weizer has run Playtech as CEO since May 2007, turning a small Estonian startup into one of the top B2B suppliers in online gambling. He oversaw Playtech’s 2025 sale of Snaitech, its Italian betting brand, to Flutter Entertainment for €2.3 billion. Now he is pushing Playtech deeper into the US, betting on live casino and Caliplay, its platform in Mexico, to drive the next stage of growth.
Who Is Mor Weizer?
Mor Weizer is the CEO and Executive Director of Playtech plc, a leading B2B supplier of casino and sports betting technology to online gambling operators. He has led the company since May 2007, making him one of the longest-serving CEOs in the sector.
Weizer also chaired Snaitech, Playtech’s Italian retail and online betting brand, from 2018 until its sale in 2025. His current focus is the US market, where Playtech has spent years building licenses, staff, and operator partnerships.
Mor Weizer Career at Playtech
Weizer did not start out in gambling. He trained as an auditor and financial consultant at PricewaterhouseCoopers. He later joined Oracle as a development consultant and product manager.
He joined Playtech in 2005 as CEO of subsidiary Techplay Marketing, managing licensee relationships, product management, and group marketing. Two years later, he moved into the top job.
| Year | Milestone |
| 1999 | Playtech founded in Tartu, Estonia, by Teddy Sagi |
| 2005 | Weizer joins Playtech as CEO of Techplay Marketing |
| 2007 | Appointed CEO and Executive Director of Playtech plc |
| 2018 | Becomes Chairman of Snaitech following its acquisition |
| 2024 | Playtech agrees to sell Snaitech to Flutter Entertainment |
| 2025 | Snaitech sale completes for €2.3 billion |
| 2026 | Playtech reports an “excellent start” driven by US and Mexico growth |
Why Playtech Sold Snaitech in 2025
Playtech agreed to sell Snaitech to Flutter Entertainment in September 2024, and the deal closed on 30 April 2025 for €2.3 billion. The sale let Playtech drop its B2C betting business in Italy and focus fully on B2B technology.
The price represented a nine-times multiple of Snaitech’s 2023 adjusted EBITDA and funded a special dividend of up to €1.8 billion for Playtech shareholders. Some shareholders pushed back on bonus payouts tied to the deal for senior executives, including Weizer, though the incentive plan still won majority support.
Mor Weizer and Playtech’s US Growth Strategy
The US is now Weizer’s biggest growth bet. Playtech has spent several years building out licenses, staff, and partnerships across US states, and that work has started to show results.
Weizer has been clear about why the US is different from Playtech’s other markets. Gambling law varies by state, so every launch means new licensing, new rules, and a new set of local partners.
Mor Weizer has also flagged live casino as a specific growth lever. Live dealer players tend to generate far more revenue than standard slot players, which gives US operators a strong reason to add the format.
Playtech’s post-AGM trading update for 2026 pointed to strong momentum in the US alongside continued growth at Caliplay in Mexico, and Weizer said the group is well placed to keep that pace going.
As Playtech expands across regulated US markets, more licensed operators are adding its casino games and live dealer products. Compare US online casinos built on Playtech’s platform to see where the company’s technology is available today.
Playtech vs Flutter: Who Won the Snaitech Deal?
The Snaitech sale split opinion. Playtech framed it as a chance to cash out at peak value and go all in on B2B. Flutter framed it as a chance to grab Italy’s third-largest operator in Europe’s biggest regulated gambling market.
Both sides can point to wins. Playtech collected €2.3 billion and used part of it to cut debt and reward shareholders. Flutter picked up an established retail and online brand with close to a 10% share of the Italian market.
| Feature | Playtech’s Position | Flutter’s Position |
| What they gained | Cash, lower debt, a pure B2B focus | Italy’s 3rd largest operator, omni-channel reach |
| Deal value | €2.3 billion enterprise value | Nine-times 2023 adjusted EBITDA |
| Strategic shift | Away from B2C, toward global B2B supply | Deeper into Southern European retail betting |
| Main risk | Loses steady Italian B2C revenue | Integration and regulatory execution |
The Bottom Line
Mor Weizer has run Playtech for close to two decades, and the Snaitech sale marks his clearest pivot yet toward a pure B2B model. He is now betting that live casino and US market share can replace what Snaitech used to contribute. Watch Playtech’s next few quarterly updates to see whether that bet pays off.
If you want to see how Playtech’s strategy reaches players, see how Playtech’s technology powers many of today’s leading online casinos and the games available on its platform.
Frequently Asked Questions
Who is Mor Weizer?
Mor Weizer is the CEO and Executive Director of Playtech plc, a major B2B supplier of casino and sports betting technology. He has held the role since May 2007, making him one of the longest-serving CEOs in online gambling.
How long has Mor Weizer been CEO of Playtech?
Weizer became Playtech’s CEO in May 2007. He joined the company two years earlier, in 2005, as CEO of subsidiary Techplay Marketing, before moving into the group’s top job.
What did Weizer do before Playtech?
He worked as an auditor at PricewaterhouseCoopers before joining Oracle as a development consultant and product manager. He joined Playtech in 2005.
Why did Playtech sell Snaitech to Flutter Entertainment?
The 2025 sale let Playtech exit its Italian B2C betting business and focus entirely on B2B technology. The €2.3 billion deal also funded a special dividend and gave Playtech capital to invest in growth markets like the US and Mexico.
What is Mor Weizer focused on now?
Weizer is focused on growing Playtech’s presence in the US, where state-by-state licensing shapes the market, plus continued expansion of Caliplay, Playtech’s platform in Mexico. Live casino is a specific product he has flagged for US growth.